Color

#7d72df

#7d72df
hex#7d72df
rgbrgb(125, 114, 223)
hslhsl(246, 63%, 66%)
oklchoklch(0.614 0.16 285.2)
Closest name: mediumpurple (#9370db)Relative luminance 0.2172

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d4df72

#729ddf · #b372df

#df7d72 · #72df7d

Split-complementary

Open in tool →

#dfb372 · #9ddf72

#df729d · #d4df72 · #72dfb3

Contrast

#7d72df as textRatioAAAA largeAAAFix
Aaon white
3.93:1failpassfail
  • AA: use #7165dc as the text (4.57:1)
  • AAA: use #4b3cd3 as the text (7.28:1)
  • AA: or shift the background to #171717 (4.56:1)
Aaon black
5.34:1passpassfail
  • AAA: use #948be5 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d72df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d72df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d72df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d72df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d72df-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md