Color

#b272da

#b272da
hex#b272da
rgbrgb(178, 114, 218)
hslhsl(277, 58%, 65%)
oklchoklch(0.661 0.161 311.1)
Closest name: Lavender (#b56edc)Relative luminance 0.2656

Colors that go with #b272da

Medium Sea Green, Dark Goldenrod and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ada72

#7e72da · #da72cd

#dab272 · #72dab2

Split-complementary

Open in tool →

#cdda72 · #72da7e

#da7e72 · #9ada72 · #72cdda

Contrast

#b272da as textRatioAAAA largeAAAFix
Aaon white
3.33:1failpassfail
  • AA: use #a052d1 as the text (4.54:1)
  • AAA: use #7f2fb1 as the text (7.13:1)
  • AA: or shift the background to #262626 (4.55:1)
Aaon black
6.31:1passpassfail
  • AAA: use #b87edd as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b272da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b272da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b272da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b272da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b272da-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md