Color

#ada990

#ada990
hex#ada990
rgbrgb(173, 169, 144)
hslhsl(52, 15%, 62%)
oklchoklch(0.731 0.035 99.7)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3927

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9093ad

#ad9a90 · #a2ad90

#90ada9 · #a990ad

Split-complementary

Open in tool →

#90a2ad · #9a90ad

#90ad9a · #9093ad · #ad90a2

Contrast

#ada990 as textRatioAAAA largeAAAFix
Aaon white
2.37:1failfailfail
  • AA: use #7b775b as the text (4.53:1)
  • AAA: use #5b5843 as the text (7.19:1)
  • AA: or shift the background to #3d3d3d (4.58:1)
  • AAA: or shift the background to #1c1c1c (7.19:1)
Aaon black
8.85:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ada990 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ada990 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ada990
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ada990 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ada990-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md