Color

#ad79fc

#ad79fc
hex#ad79fc
rgbrgb(173, 121, 252)
hslhsl(264, 96%, 73%)
oklchoklch(0.686 0.189 299.7)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2959

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c7fc78

#7885fc · #ef78fc

#fcad78 · #78fcad

Split-complementary

Open in tool →

#fcef78 · #85fc78

#fc7885 · #c7fc78 · #78fcef

Contrast

#ad79fc as textRatioAAAA largeAAAFix
Aaon white
3.04:1failpassfail
  • AA: use #924bfb as the text (4.54:1)
  • AAA: use #6705fa as the text (7.05:1)
  • AA: or shift the background to #2b2b2b (4.66:1)
Aaon black
6.92:1passpassfail
  • AAA: use #b07dfc as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad79fc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad79fc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad79fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad79fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad79fc-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md