Color

#ac77ab

#ac77ab
hex#ac77ab
rgbrgb(172, 119, 171)
hslhsl(301, 24%, 57%)
oklchoklch(0.641 0.097 327.3)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.249

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77ac78

#9277ac · #ac7790

#abac77 · #77abac

Split-complementary

Open in tool →

#90ac77 · #77ac92

#ac9277 · #77ac78 · #7790ac

Contrast

#ac77ab as textRatioAAAA largeAAAFix
Aaon white
3.51:1failpassfail
  • AA: use #9e619d as the text (4.52:1)
  • AAA: use #754874 as the text (7.15:1)
  • AA: or shift the background to #212121 (4.59:1)
Aaon black
5.98:1passpassfail
  • AAA: use #b587b5 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac77ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ac77ab reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac77ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac77ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac77ab-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md