Color

#ab977c

#ab977c
hex#ab977c
rgbrgb(171, 151, 124)
hslhsl(34, 22%, 58%)
oklchoklch(0.687 0.045 75.2)
Closest name: Bakery Brown (#ab9078)Relative luminance 0.3225

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7c91ab

#ab7f7c · #a8ab7c

#7cab97 · #977cab

Split-complementary

Open in tool →

#7ca8ab · #7f7cab

#7cab7f · #7c91ab · #ab7ca8

Contrast

#ab977c as textRatioAAAA largeAAAFix
Aaon white
2.82:1failfailfail
  • AA: use #897358 as the text (4.51:1)
  • AAA: use #645440 as the text (7.28:1)
  • AA: or shift the background to #303030 (4.68:1)
  • AAA: or shift the background to #0a0a0a (7.02:1)
Aaon black
7.45:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab977c as the background.

Brands using this color

Fonts for this mood

#ab977c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab977c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab977c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab977c-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md