Color

#ab78ab

#ab78ab
hex#ab78ab
rgbrgb(171, 120, 171)
hslhsl(300, 23%, 57%)
oklchoklch(0.642 0.095 326.6)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2503

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78ab78

#9178ab · #ab7891

#abab78 · #78abab

Split-complementary

Open in tool →

#91ab78 · #78ab91

#ab9178 · #78ab78 · #7891ab

Contrast

#ab78ab as textRatioAAAA largeAAAFix
Aaon white
3.5:1failpassfail
  • AA: use #9a609a as the text (4.65:1)
  • AAA: use #744974 as the text (7.12:1)
  • AA: or shift the background to #212121 (4.61:1)
Aaon black
6.01:1passpassfail
  • AAA: use #b488b4 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab78ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab78ab reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab78ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab78ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab78ab-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md