Color

#ab307a

#ab307a
hex#ab307a
rgbrgb(171, 48, 122)
hslhsl(324, 56%, 43%)
oklchoklch(0.519 0.175 348)
Closest name: Fandango (#b53389)Relative luminance 0.1218

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30ab61

#9f30ab · #ab303d

#7aab30 · #307aab

Split-complementary

Open in tool →

#3dab30 · #30ab9f

#ab9f30 · #30ab61 · #303dab

Contrast

#ab307a as textRatioAAAA largeAAAFix
Aaon white
6.11:1passpassfail
  • AAA: use #9b2c6f as the text (7.04:1)
Aaon black
3.44:1failpassfail
  • AA: use #c83c90 as the text (4.5:1)
  • AAA: use #d874b0 as the text (7.04:1)
  • AA: or shift the background to #dedede (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab307a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab307a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab307a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab307a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab307a-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md