Color

#ab074e

#ab074e
hex#ab074e
rgbrgb(171, 7, 78)
hslhsl(334, 92%, 35%)
oklchoklch(0.479 0.189 5.4)
Closest name: Fancy Red Wine (#b40441)Relative luminance 0.0936

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07ab64

#ab07a0 · #ab1207

#4eab07 · #074eab

Split-complementary

Open in tool →

#07ab12 · #07a0ab

#a0ab07 · #07ab64 · #1207ab

Contrast

#ab074e as textRatioAAAA largeAAAFix
Aaon white
7.31:1passpasspassPasses AAA — no fix needed.
Aaon black
2.87:1failfailfail
  • AA: use #e60a69 as the text (4.61:1)
  • AAA: use #f85da1 as the text (7.07:1)
  • AA: or shift the background to #cccccc (4.55:1)
  • AAA: or shift the background to #fafafa (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab074e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab074e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab074e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab074e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab074e-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md