Color

#aaa497

#aaa497
hex#aaa497
rgbrgb(170, 164, 151)
hslhsl(41, 10%, 63%)
oklchoklch(0.72 0.02 86.2)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3733

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#979daa

#aa9b97 · #a7aa97

#97aaa4 · #a497aa

Split-complementary

Open in tool →

#97a7aa · #9b97aa

#97aa9b · #979daa · #aa97a7

Contrast

#aaa497 as textRatioAAAA largeAAAFix
Aaon white
2.48:1failfailfail
  • AA: use #7b7465 as the text (4.64:1)
  • AAA: use #5d574c as the text (7.16:1)
  • AA: or shift the background to #3b3b3b (4.52:1)
  • AAA: or shift the background to #1a1a1a (7.02:1)
Aaon black
8.47:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aaa497 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aaa497 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aaa497
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aaa497 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aaa497-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md