Color

#aa98dd

#aa98dd
hex#aa98dd
rgbrgb(170, 152, 221)
hslhsl(256, 50%, 73%)
oklchoklch(0.721 0.1 295.8)
Closest name: Violet Velvet (#b19cd9)Relative luminance 0.3622

Colors that go with #aa98dd

Charcoal, Dark Khaki and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cadd98

#98a8dd · #cd98dd

#ddaa98 · #98ddaa

Split-complementary

Open in tool →

#ddcd98 · #a8dd98

#dd98a8 · #cadd98 · #98ddcd

Contrast

#aa98dd as textRatioAAAA largeAAAFix
Aaon white
2.55:1failfailfail
  • AA: use #7e62cb as the text (4.67:1)
  • AAA: use #603ebb as the text (7.23:1)
  • AA: or shift the background to #383838 (4.6:1)
  • AAA: or shift the background to #171717 (7.04:1)
Aaon black
8.24:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa98dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa98dd reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa98dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa98dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa98dd-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md