Color

#aa73f7

#aa73f7
hex#aa73f7
rgbrgb(170, 115, 247)
hslhsl(265, 89%, 71%)
oklchoklch(0.67 0.192 300.6)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2752

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0f773

#737ef7 · #ec73f7

#f7aa73 · #73f7aa

Split-complementary

Open in tool →

#f7ec73 · #7ef773

#f7737e · #c0f773 · #73f7ec

Contrast

#aa73f7 as textRatioAAAA largeAAAFix
Aaon white
3.23:1failpassfail
  • AA: use #934df5 as the text (4.54:1)
  • AAA: use #6d0ef1 as the text (7.04:1)
  • AA: or shift the background to #292929 (4.51:1)
Aaon black
6.5:1passpassfail
  • AAA: use #b07df7 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa73f7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa73f7 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa73f7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa73f7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa73f7-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md