Color

#aa72cf

#aa72cf
hex#aa72cf
rgbrgb(170, 114, 207)
hslhsl(276, 49%, 63%)
oklchoklch(0.647 0.146 310.7)
Closest name: Lavender (#b56edc)Relative luminance 0.2509

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97cf72

#7c72cf · #cf72c6

#cfaa72 · #72cfaa

Split-complementary

Open in tool →

#c6cf72 · #72cf7c

#cf7c72 · #97cf72 · #72c6cf

Contrast

#aa72cf as textRatioAAAA largeAAAFix
Aaon white
3.49:1failpassfail
  • AA: use #9a58c6 as the text (4.58:1)
  • AAA: use #7b39a7 as the text (7.03:1)
  • AA: or shift the background to #212121 (4.61:1)
Aaon black
6.02:1passpassfail
  • AAA: use #b382d4 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa72cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa72cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa72cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa72cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa72cf-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md