# #aa72cf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa72cf`
- RGB: rgb(170, 114, 207)
- HSL: hsl(276, 49%, 63%)
- OKLCH: oklch(0.647 0.146 310.7)
- Relative luminance: 0.2509
- Nearest named color: Lavender (#b56edc, Δ 2.891) — https://brandsweets.com/colors/lavender-2
- Moods: cool, modern
- Page: https://brandsweets.com/colors/aa72cf

## Tints & shades

- Tints (toward white): #b382d4, #ba8dd8, #c39cdd, #caa8e1, #d3b7e6, #dac2ea, #e3d1ef, #eaddf3, #f3ecf8, #faf7fc
- Shades (toward black): #9c5cc7, #8e45bf, #7e3bab, #6d3394, #5f2c81, #4e246a, #3e1d54, #2d153d, #1c0d26, #0b050f

## Harmonies

- Complementary: #97cf72
- Analogous: #7c72cf, #cf72c6
- Triadic: #cfaa72, #72cfaa
- Split-complementary: #c6cf72, #72cf7c
- Tetradic: #cf7c72, #97cf72, #72c6cf

## Colors that go with #aa72cf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #aa72cf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #aa72cf in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #aa72cf, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa72cf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Plaid's brand system put Midnight Blue beside #aa72cf, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #aa72cf in 3 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #aa72cf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #aa72cf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.49:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9a58c6 (4.58:1); AA: background → #212121 (4.61:1); AAA: text → #7b39a7 (7.03:1)
- On black (#000000): 6.02:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b382d4 (7.06:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa72cf-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa72cf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.