Color

#aa272d

#aa272d
hex#aa272d
rgbrgb(170, 39, 45)
hslhsl(357, 63%, 41%)
oklchoklch(0.487 0.167 23.9)
Closest name: Blood Rush (#aa2222)Relative luminance 0.1019

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#27aaa4

#aa276f · #aa6227

#2daa27 · #272daa

Split-complementary

Open in tool →

#27aa62 · #276faa

#6faa27 · #27aaa4 · #6227aa

Contrast

#aa272d as textRatioAAAA largeAAAFix
Aaon white
6.91:1passpassfail
  • AAA: use #a6262c as the text (7.15:1)
Aaon black
3.04:1failpassfail
  • AA: use #d44047 as the text (4.62:1)
  • AAA: use #e0767b as the text (7.05:1)
  • AA: or shift the background to #d1d1d1 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa272d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa272d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa272d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa272d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa272d-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md