Color

#a7a998

#a7a998
hex#a7a998
rgbrgb(167, 169, 152)
hslhsl(67, 9%, 63%)
oklchoklch(0.728 0.024 112.4)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3886

Colors that go with #a7a998

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #a7a998

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9a98a9

#a9a398 · #9fa998

#98a7a9 · #a998a7

Split-complementary

Open in tool →

#989fa9 · #a398a9

#98a9a3 · #9a98a9 · #a9989f

Contrast

#a7a998 as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #757864 as the text (4.54:1)
  • AAA: use #57594a as the text (7.16:1)
  • AA: or shift the background to #3d3d3d (4.54:1)
  • AAA: or shift the background to #1c1c1c (7.12:1)
Aaon black
8.77:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a7a998 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a7a998 reads as muted, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a7a998
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #a7a998 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a7a998-b8bea2-4e83df-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md