Color

#a7769a

#a7769a
hex#a7769a
rgbrgb(167, 118, 154)
hslhsl(316, 22%, 56%)
oklchoklch(0.627 0.079 336.5)
Closest name: Drama Queen (#a37298)Relative luminance 0.2351

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76a783

#9c76a7 · #a77682

#9aa776 · #769aa7

Split-complementary

Open in tool →

#82a776 · #76a79c

#a79c76 · #76a783 · #7682a7

Contrast

#a7769a as textRatioAAAA largeAAAFix
Aaon white
3.68:1failpassfail
  • AA: use #9c638d as the text (4.58:1)
  • AAA: use #734a68 as the text (7.22:1)
  • AA: or shift the background to #1c1c1c (4.63:1)
Aaon black
5.7:1passpassfail
  • AAA: use #b389a8 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a7769a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a7769a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a7769a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a7769a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a7769a-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md