Color

#a7768f

#a7768f
hex#a7768f
rgbrgb(167, 118, 143)
hslhsl(329, 22%, 56%)
oklchoklch(0.623 0.07 347.3)
Closest name: Drama Queen (#a37298)Relative luminance 0.2316

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76a78e

#a776a7 · #a77677

#90a776 · #7690a7

Split-complementary

Open in tool →

#77a776 · #76a7a7

#a7a776 · #76a78e · #7677a7

Contrast

#a7768f as textRatioAAAA largeAAAFix
Aaon white
3.73:1failpassfail
  • AA: use #9c6380 as the text (4.66:1)
  • AAA: use #764c62 as the text (7.05:1)
  • AA: or shift the background to #1c1c1c (4.57:1)
Aaon black
5.63:1passpassfail
  • AAA: use #b58ca1 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a7768f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a7768f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a7768f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a7768f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a7768f-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md