Color

#a72a54

#a72a54
hex#a72a54
rgbrgb(167, 42, 84)
hslhsl(340, 60%, 41%)
oklchoklch(0.493 0.163 5.4)
Closest name: Amore (#ae2f48)Relative luminance 0.1051

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2aa77d

#a72a92 · #a73f2a

#54a72a · #2a54a7

Split-complementary

Open in tool →

#2aa73f · #2a92a7

#92a72a · #2aa77d · #3f2aa7

Contrast

#a72a54 as textRatioAAAA largeAAAFix
Aaon white
6.77:1passpassfail
  • AAA: use #a32952 as the text (7.01:1)
Aaon black
3.1:1failpassfail
  • AA: use #cf3f6f as the text (4.59:1)
  • AAA: use #dd789a as the text (7.23:1)
  • AA: or shift the background to #d4d4d4 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a72a54 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a72a54 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a72a54
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a72a54 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a72a54-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md