Color

#a72a30

#a72a30
hex#a72a30
rgbrgb(167, 42, 48)
hslhsl(357, 60%, 41%)
oklchoklch(0.485 0.161 23.2)
Closest name: brown (#a52a2a)Relative luminance 0.1008

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2aa7a1

#a72a6f · #a7622a

#30a72a · #2a30a7

Split-complementary

Open in tool →

#2aa762 · #2a6fa7

#6fa72a · #2aa7a1 · #622aa7

Contrast

#a72a30 as textRatioAAAA largeAAAFix
Aaon white
6.96:1passpassfail
  • AAA: use #a3292f as the text (7.2:1)
Aaon black
3.02:1failpassfail
  • AA: use #d0434a as the text (4.58:1)
  • AAA: use #dd787d as the text (7.06:1)
  • AA: or shift the background to #d1d1d1 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a72a30 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a72a30 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a72a30
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a72a30 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a72a30-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md