Color

#a40dbf

#a40dbf
hex#a40dbf
rgbrgb(164, 13, 191)
hslhsl(291, 87%, 40%)
oklchoklch(0.526 0.246 320.1)
Closest name: Nebula (#a104c3)Relative luminance 0.1194

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28bf0d

#4b0dbf · #bf0d81

#bfa40d · #0dbfa4

Split-complementary

Open in tool →

#81bf0d · #0dbf4b

#bf4b0d · #28bf0d · #0d81bf

Contrast

#a40dbf as textRatioAAAA largeAAAFix
Aaon white
6.2:1passpassfail
  • AAA: use #940cac as the text (7.22:1)
Aaon black
3.39:1failpassfail
  • AA: use #c510e5 as the text (4.58:1)
  • AAA: use #de62f4 as the text (7.16:1)
  • AA: or shift the background to #dedede (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a40dbf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a40dbf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a40dbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a40dbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a40dbf-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md