Color

#a396ca

#a396ca
hex#a396ca
rgbrgb(163, 150, 202)
hslhsl(255, 33%, 69%)
oklchoklch(0.703 0.076 295.8)
Closest name: Enchanted Lilac (#a893c1)Relative luminance 0.3386

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bdca96

#96a3ca · #bd96ca

#caa396 · #96caa3

Split-complementary

Open in tool →

#cabd96 · #a3ca96

#ca96a3 · #bdca96 · #96cabd

Contrast

#a396ca as textRatioAAAA largeAAAFix
Aaon white
2.7:1failfailfail
  • AA: use #7c6ab4 as the text (4.59:1)
  • AAA: use #5e4b95 as the text (7.2:1)
  • AA: or shift the background to #333333 (4.68:1)
  • AAA: or shift the background to #0f0f0f (7.09:1)
Aaon black
7.77:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a396ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a396ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a396ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a396ca-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md