Color

#a374af

#a374af
hex#a374af
rgbrgb(163, 116, 175)
hslhsl(288, 27%, 57%)
oklchoklch(0.628 0.101 319.3)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2337

Colors that go with #a374af

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80af74

#8674af · #af749d

#afa374 · #74afa3

Split-complementary

Open in tool →

#9daf74 · #74af86

#af8674 · #80af74 · #749daf

Contrast

#a374af as textRatioAAAA largeAAAFix
Aaon white
3.7:1failpassfail
  • AA: use #9660a4 as the text (4.66:1)
  • AAA: use #74497e as the text (7.01:1)
  • AA: or shift the background to #1c1c1c (4.61:1)
Aaon black
5.67:1passpassfail
  • AAA: use #b087ba as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a374af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #a374af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a374af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a374af-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md