Color

#a30021

#a30021
hex#a30021
rgbrgb(163, 0, 33)
hslhsl(348, 100%, 32%)
oklchoklch(0.452 0.182 22.3)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.079

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00a383

#a30072 · #a33100

#21a300 · #0021a3

Split-complementary

Open in tool →

#00a331 · #0072a3

#72a300 · #00a383 · #3100a3

Contrast

#a30021 as textRatioAAAA largeAAAFix
Aaon white
8.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.58:1failfailfail
  • AA: use #eb002f as the text (4.57:1)
  • AAA: use #ff5c7c as the text (7.07:1)
  • AA: or shift the background to #c2c2c2 (4.57:1)
  • AAA: or shift the background to #f0f0f0 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a30021 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a30021 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a30021
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a30021 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a30021-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md