Color

#c70028

#c70028
hex#c70028
rgbrgb(199, 0, 40)
hslhsl(348, 100%, 39%)
oklchoklch(0.524 0.211 23)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.123

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00c79f

#c7008b · #c73c00

#28c700 · #0028c7

Split-complementary

Open in tool →

#00c73c · #008bc7

#8bc700 · #00c79f · #3c00c7

Contrast

#c70028 as textRatioAAAA largeAAAFix
Aaon white
6.07:1passpassfail
  • AAA: use #b30024 as the text (7.14:1)
Aaon black
3.46:1failpassfail
  • AA: use #eb002f as the text (4.57:1)
  • AAA: use #ff5c7c as the text (7.07:1)
  • AA: or shift the background to #dedede (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c70028 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c70028 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c70028
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c70028 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c70028-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md