Color

#9daa97

#9daa97
hex#9daa97
rgbrgb(157, 170, 151)
hslhsl(101, 10%, 63%)
oklchoklch(0.722 0.031 135.6)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3815

Colors that go with #9daa97

Charcoal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #9daa97

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a497aa

#a7aa97 · #97aa9b

#979daa · #aa979d

Split-complementary

Open in tool →

#9b97aa · #aa97a7

#97a7aa · #a497aa · #aa9b97

Contrast

#9daa97 as textRatioAAAA largeAAAFix
Aaon white
2.43:1failfailfail
  • AA: use #6c7b65 as the text (4.51:1)
  • AAA: use #4f5a49 as the text (7.26:1)
  • AA: or shift the background to #3b3b3b (4.6:1)
  • AAA: or shift the background to #1c1c1c (7:1)
Aaon black
8.63:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9daa97 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9daa97
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9daa97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9daa97-a7bea2-6b4edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md