Color

#9a909d

#9a909d
hex#9a909d
rgbrgb(154, 144, 157)
hslhsl(286, 6%, 59%)
oklchoklch(0.666 0.022 318.4)
Closest name: Dark Ages (#9698a3)Relative luminance 0.2925

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#939d90

#94909d · #9d9099

#9d9a90 · #909d9a

Split-complementary

Open in tool →

#999d90 · #909d94

#9d9490 · #939d90 · #90999d

Contrast

#9a909d as textRatioAAAA largeAAAFix
Aaon white
3.07:1failpassfail
  • AA: use #7e7382 as the text (4.5:1)
  • AAA: use #5f5661 as the text (7.02:1)
  • AA: or shift the background to #2b2b2b (4.62:1)
Aaon black
6.85:1passpassfail
  • AAA: use #9c939f as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9a909d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9a909d reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9a909d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9a909d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9a909d-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md