# #9a909d

A color — neutral, minimal. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9a909d`
- RGB: rgb(154, 144, 157)
- HSL: hsl(286, 6%, 59%)
- OKLCH: oklch(0.666 0.022 318.4)
- Relative luminance: 0.2925
- Nearest named color: Dark Ages (#9698a3, Δ 2.11) — https://brandsweets.com/colors/dark-ages
- Moods: neutral, minimal
- Page: https://brandsweets.com/colors/9a909d

## Tints & shades

- Tints (toward white): #a49ba6, #aea6b0, #b7b1b9, #c1bbc3, #cbc6cd, #d3ced4, #dcd9dd, #e6e4e7, #f0eff1, #fafafa
- Shades (toward black): #8d8391, #7e7382, #716774, #615964, #544d56, #443e46, #373239, #272429, #1a181b, #0b0a0b

## Harmonies

- Complementary: #939d90
- Analogous: #94909d, #9d9099
- Triadic: #9d9a90, #909d9a
- Split-complementary: #999d90, #909d94
- Tetradic: #9d9490, #939d90, #90999d

## Colors that go with #9a909d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #9a909d without the hard edge of pure #000. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Estate and Blush put Blush Pink beside #9a909d, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #9a909d in 4 real palettes, including Kiln and Polaroid, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Darkroom put Champagne beside #9a909d, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #9a909d: 7 real palettes, including Dusk and Atelier, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9a909d: 5 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Guinness (https://brandsweets.com/colors/brands/guinness-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #9a909d in 4 real palettes, including Darkroom and Pine & Birch, as the accent. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/hunter-green
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #9a909d: 4 real palettes, including Ink Wash and Stone, as the lead colour. Seen in: Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), Stone (https://brandsweets.com/palettes/neutral#stone), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7e7382 (4.5:1); AA: background → #2b2b2b (4.62:1); AAA: text → #5f5661 (7.02:1)
- On black (#000000): 6.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9c939f (7.09:1)

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- minimal: https://brandsweets.com/fonts/mood/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9a909d-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9a909d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.