Color

#998cd4

#998cd4
hex#998cd4
rgbrgb(153, 140, 212)
hslhsl(251, 46%, 69%)
oklchoklch(0.679 0.105 291.6)
Closest name: Petrified Purple (#9c87c1)Relative luminance 0.3028

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c7d48c

#8ca3d4 · #bd8cd4

#d4998c · #8cd499

Split-complementary

Open in tool →

#d4bd8c · #a3d48c

#d48ca3 · #c7d48c · #8cd4bd

Contrast

#998cd4 as textRatioAAAA largeAAAFix
Aaon white
2.98:1failfailfail
  • AA: use #7866c7 as the text (4.64:1)
  • AAA: use #5a45ba as the text (7.01:1)
  • AA: or shift the background to #2e2e2e (4.56:1)
  • AAA: or shift the background to #000000 (7.06:1)
Aaon black
7.06:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #998cd4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#998cd4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #998cd4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #998cd4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/998cd4-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md