Color

#996bc7

#996bc7
hex#996bc7
rgbrgb(153, 107, 199)
hslhsl(270, 45%, 60%)
oklchoklch(0.613 0.142 305.7)
Closest name: Amethyst (#9966cc)Relative luminance 0.2141

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99c76b

#6b6bc7 · #c76bc7

#c7996b · #6bc799

Split-complementary

Open in tool →

#c7c76b · #6bc76b

#c76b6b · #99c76b · #6bc7c7

Contrast

#996bc7 as textRatioAAAA largeAAAFix
Aaon white
3.98:1failpassfail
  • AA: use #9160c3 as the text (4.5:1)
  • AAA: use #733fa6 as the text (7.02:1)
  • AA: or shift the background to #171717 (4.51:1)
Aaon black
5.28:1passpassfail
  • AAA: use #ab85d1 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996bc7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#996bc7 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #996bc7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996bc7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996bc7-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md