Color

#98b5bd

#98b5bd
hex#98b5bd
rgbrgb(152, 181, 189)
hslhsl(193, 22%, 67%)
oklchoklch(0.754 0.034 216.3)
Closest name: Cool (#96b3b3)Relative luminance 0.434

Colors that go with #98b5bd

Charcoal, Dark Salmon and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bda098

#98bdb3 · #98a3bd

#bd98b5 · #b5bd98

Split-complementary

Open in tool →

#bd98a3 · #bdb398

#b398bd · #bda098 · #a3bd98

Contrast

#98b5bd as textRatioAAAA largeAAAFix
Aaon white
2.17:1failfailfail
  • AA: use #567b86 as the text (4.59:1)
  • AAA: use #405c64 as the text (7.16:1)
  • AA: or shift the background to #424242 (4.63:1)
  • AAA: or shift the background to #242424 (7.15:1)
Aaon black
9.68:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98b5bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #98b5bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98b5bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98b5bd-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md