Color

#98aa74

#98aa74
hex#98aa74
rgbrgb(152, 170, 116)
hslhsl(80, 24%, 56%)
oklchoklch(0.71 0.077 123.3)
Closest name: Cardamom (#aaaa77)Relative luminance 0.3669

Colors that go with #98aa74

Charcoal, Lilac and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8674aa

#aaa174 · #7daa74

#7498aa · #aa7498

Split-complementary

Open in tool →

#747daa · #a174aa

#74aaa1 · #8674aa · #aa747d

Contrast

#98aa74 as textRatioAAAA largeAAAFix
Aaon white
2.52:1failfailfail
  • AA: use #6b7b4c as the text (4.6:1)
  • AAA: use #505c38 as the text (7.17:1)
  • AA: or shift the background to #383838 (4.66:1)
  • AAA: or shift the background to #171717 (7.12:1)
Aaon black
8.34:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98aa74 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #98aa74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98aa74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98aa74-b1bea2-4e64df-232d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md