Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#98a6bd
#98a6bd
hex
#98a6bdrgb
rgb(152, 166, 189)hsl
hsl(217, 22%, 67%)oklch
oklch(0.722 0.037 260.4)Closest name: Pewter (#8ba8b7)Relative luminance 0.3762
Colors that go with #98a6bd
Charcoal, Sand and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #98a6bd: softer than #000 and cool enough to feel like part of the same palette.
Sand #c2b280
complementaryshippedSand sits directly opposite #98a6bd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Uber's brand system and Lexus's brand system put Blue beside #98a6bd, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #98a6bd in 4 real palettes, including Polaroid and Chalkboard, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #98a6bd: 7 real palettes, including Dusk and Riverbed, as the accent.
Dark Orange #ff8c00
shippedDark Orange shows up next to #98a6bd in 4 real palettes, including Ahrefs's brand system and Elastic's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #98a6bd: 4 real palettes, including Max's brand system and Calm's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #98a6bd: 4 real palettes, including Open House and Dusk, as the lead colour.
Real palettes that use #98a6bd
Tints & shades
Harmonies
Contrast
| #98a6bd as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.46:1 | fail | fail | fail | |
Aaon black | 8.52:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98a6bd as the background.
Brands using this color
Palettes built around it
mcpConnect your agent — build around #98a6bd
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #98a6bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/98a6bd-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md