Color

#989ab9

#989ab9
hex#989ab9
rgbrgb(152, 154, 185)
hslhsl(236, 19%, 66%)
oklchoklch(0.695 0.045 282.2)
Closest name: Machinery (#9999aa)Relative luminance 0.3329

Colors that go with #989ab9

Charcoal, Sand and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #989ab9

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b9b798

#98aab9 · #a698b9

#b9989a · #9ab998

Split-complementary

Open in tool →

#b9a698 · #aab998

#b998aa · #b9b798 · #98b9a6

Contrast

#989ab9 as textRatioAAAA largeAAAFix
Aaon white
2.74:1failfailfail
  • AA: use #70739e as the text (4.53:1)
  • AAA: use #535579 as the text (7.13:1)
  • AA: or shift the background to #333333 (4.61:1)
  • AAA: or shift the background to #0d0d0d (7.09:1)
Aaon black
7.66:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989ab9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #989ab9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #989ab9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/989ab9-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md