Color

#98615d

#98615d
hex#98615d
rgbrgb(152, 97, 93)
hslhsl(4, 24%, 48%)
oklchoklch(0.551 0.072 24.2)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1602

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5d9498

#985d76 · #987e5d

#5d9861 · #615d98

Split-complementary

Open in tool →

#5d987e · #5d7698

#76985d · #5d9498 · #7e5d98

Contrast

#98615d as textRatioAAAA largeAAAFix
Aaon white
5:1passpassfail
  • AAA: use #784d4a as the text (7.1:1)
Aaon black
4.2:1failpassfail
  • AA: use #a06864 as the text (4.66:1)
  • AAA: use #b78d8a as the text (7.19:1)
  • AA: or shift the background to #f5f5f5 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98615d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98615d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98615d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98615d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98615d-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md