Color

#985d7d

#985d7d
hex#985d7d
rgbrgb(152, 93, 125)
hslhsl(327, 24%, 48%)
oklchoklch(0.554 0.088 346.6)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1598

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5d9877

#955d98 · #985d60

#7d985d · #5d7d98

Split-complementary

Open in tool →

#60985d · #5d9895

#98955d · #5d9877 · #5d6098

Contrast

#985d7d as textRatioAAAA largeAAAFix
Aaon white
5:1passpassfail
  • AAA: use #784a63 as the text (7.1:1)
Aaon black
4.2:1failpassfail
  • AA: use #a06485 as the text (4.66:1)
  • AAA: use #b78aa3 as the text (7.18:1)
  • AA: or shift the background to #f5f5f5 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #985d7d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#985d7d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #985d7d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #985d7d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/985d7d-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md