Color

#985d63

#985d63
hex#985d63
rgbrgb(152, 93, 99)
hslhsl(354, 24%, 48%)
oklchoklch(0.546 0.078 13.4)
Closest name: Annatto (#8c5341)Relative luminance 0.154

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5d9892

#985d80 · #98755d

#63985d · #5d6398

Split-complementary

Open in tool →

#5d9875 · #5d8098

#80985d · #5d9892 · #755d98

Contrast

#985d63 as textRatioAAAA largeAAAFix
Aaon white
5.15:1passpassfail
  • AAA: use #7b4c50 as the text (7.02:1)
Aaon black
4.08:1failpassfail
  • AA: use #a0646a as the text (4.53:1)
  • AAA: use #b78a8f as the text (7.05:1)
  • AA: or shift the background to #f0f0f0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #985d63 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#985d63 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #985d63
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #985d63 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/985d63-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md