Color
#98539d
#98539drgb(152, 83, 157)hsl(296, 31%, 47%)oklch(0.551 0.135 324.7)Colors that go with #98539d
Sea Green, Charcoal and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #98539d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #98539d: softer than #000 and cool enough to feel like part of the same palette.
Teal #008080
split-complementTeal is a split-complement of #98539d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Dark Olive Green #556b2f
split-complementDark Olive Green is a split-complement of #98539d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Denim #1560bd
shippedDenim is paired with #98539d in two real palettes: Peacock and Hasbro's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Orange #ffa500
shippedOrange is paired with #98539d in two real palettes: Sunset Boulevard and Rippling's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Tomato #ff6347
shippedTomato is paired with #98539d in two real palettes: Sunset Boulevard and GitLab's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Slate Blue #6a5acd
analogousSlate Blue is #98539d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Real palettes that use #98539d
Tints & shades
Harmonies
Contrast
| #98539d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.17:1 | pass | pass | fail |
|
Aaon black | 4.06:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98539d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #98539d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/98539d-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md