Polaroid
Open in tool →Washed coral, faded aqua and a mustard — the 1970s film look, desaturated so it feels found rather than designed.
Color
#97b49d
#97b49d
hex
#97b49drgb
rgb(151, 180, 157)hsl
hsl(132, 16%, 65%)oklch
oklch(0.742 0.046 151.3)Closest name: Copper Patina (#9db4a0)Relative luminance 0.4166
Colors that go with #97b49d
Charcoal, Plum and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #97b49d: softer than #000 and cool enough to feel like part of the same palette.
Plum #dda0dd
complementaryshippedPlum sits directly opposite #97b49d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped5 real palettes, including Lexus's brand system and League of Legends's brand system put Blue beside #97b49d, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #97b49d in 4 real palettes, including Polaroid and Chalkboard, as the accent.
Champagne #f7e7ce
shipped4 real palettes, including Forest Floor and Bramble put Champagne beside #97b49d, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #97b49d: 6 real palettes, including Clean Beauty and Riverbed, as the accent.
Crimson #dc143c
shippedCrimson is paired with #97b49d in 4 real palettes, including Cartier's brand system and Tiffany & Co.'s brand system, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #97b49d in 4 real palettes, including Olive Grove and Forest Floor, as the lead colour.
Real palettes that use #97b49d
Tints & shades
Harmonies
Contrast
| #97b49d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.25:1 | fail | fail | fail | |
Aaon black | 9.33:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97b49d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #97b49d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #97b49d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/97b49d-a2beab-b64edf-1f2d28-ecf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md