First Snow
Open in tool →Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue.
Color
#97abc9
#97abc9
hex
#97abc9rgb
rgb(151, 171, 201)hsl
hsl(216, 32%, 69%)oklch
oklch(0.736 0.049 258.4)Closest name: Birdie Num Num (#89acda)Relative luminance 0.3992
Colors that go with #97abc9
Charcoal, Sand and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #97abc9: softer than #000 and cool enough to feel like part of the same palette.
Sand #c2b280
complementaryshippedSand sits directly opposite #97abc9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #97abc9 in 4 real palettes, including NBA's brand system and Blueprint, as the lead colour.
Blue #0000ff
shipped5 real palettes, including Uber's brand system and Canva's brand system put Blue beside #97abc9, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #97abc9: 5 real palettes, including Dusk and Riverbed, as the accent.
Dark Orange #ff8c00
shippedDark Orange shows up next to #97abc9 in 4 real palettes, including Ahrefs's brand system and PayPal's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #97abc9: 4 real palettes, including Calm's brand system and Max's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #97abc9: 4 real palettes, including Open House and Dusk, as the lead colour.
Real palettes that use #97abc9
Tints & shades
Harmonies
Contrast
| #97abc9 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.34:1 | fail | fail | fail | |
Aaon black | 8.98:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97abc9 as the background.
Brands using this color
Palettes built around it
mcpConnect your agent — build around #97abc9
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #97abc9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/97abc9-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md