Color

#97a00d

#97a00d
hex#97a00d
rgbrgb(151, 160, 13)
hslhsl(64, 85%, 34%)
oklchoklch(0.676 0.149 113.8)
Closest name: Countryside (#a4a404)Relative luminance 0.3175

Colors that go with #97a00d

Medium Purple, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#170da0

#a0610d · #4da00d

#0d97a0 · #a00d97

Split-complementary

Open in tool →

#0d4da0 · #610da0

#0da061 · #170da0 · #a00d4d

Contrast

#97a00d as textRatioAAAA largeAAAFix
Aaon white
2.86:1failfailfail
  • AA: use #737b0a as the text (4.6:1)
  • AAA: use #545a07 as the text (7.39:1)
  • AA: or shift the background to #303030 (4.62:1)
  • AAA: or shift the background to #080808 (7.01:1)
Aaon black
7.35:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97a00d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #97a00d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97a00d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97a00d-b9bea2-4e8adf-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md