Color

#97996c

#97996c
hex#97996c
rgbrgb(151, 153, 108)
hslhsl(63, 18%, 51%)
oklchoklch(0.67 0.063 110.1)
Closest name: A Frond in Need (#9f9978)Relative luminance 0.3044

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6e6c99

#99846c · #80996c

#6c9699 · #996c96

Split-complementary

Open in tool →

#6c8099 · #846c99

#6c9984 · #6e6c99 · #996c80

Contrast

#97996c as textRatioAAAA largeAAAFix
Aaon white
2.96:1failfailfail
  • AA: use #777854 as the text (4.57:1)
  • AAA: use #595a3f as the text (7.1:1)
  • AA: or shift the background to #2e2e2e (4.58:1)
  • AAA: or shift the background to #000000 (7.09:1)
Aaon black
7.09:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97996c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #97996c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97996c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97996c-b9bea2-4e8ddf-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md