Color

#979172

#979172
hex#979172
rgbrgb(151, 145, 114)
hslhsl(50, 15%, 52%)
oklchoklch(0.654 0.044 98.3)
Closest name: Artichoke (#8f9779)Relative luminance 0.2805

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#727897

#977e72 · #8b9772

#729791 · #917297

Split-complementary

Open in tool →

#728b97 · #7e7297

#72977e · #727897 · #97728b

Contrast

#979172 as textRatioAAAA largeAAAFix
Aaon white
3.18:1failpassfail
  • AA: use #7b765b as the text (4.58:1)
  • AAA: use #5b5743 as the text (7.27:1)
  • AA: or shift the background to #292929 (4.58:1)
Aaon black
6.61:1passpassfail
  • AAA: use #9d987b as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #979172 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#979172 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #979172
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #979172 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/979172-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md