Color

#978f4e

#978f4e
hex#978f4e
rgbrgb(151, 143, 78)
hslhsl(53, 32%, 45%)
oklchoklch(0.642 0.087 102.3)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2677

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e5797

#976a4e · #7b974e

#4e978f · #8f4e97

Split-complementary

Open in tool →

#4e7b97 · #6a4e97

#4e976a · #4e5797 · #974e7b

Contrast

#978f4e as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #7d7540 as the text (4.68:1)
  • AAA: use #5e5931 as the text (7.12:1)
  • AA: or shift the background to #262626 (4.58:1)
Aaon black
6.35:1passpassfail
  • AAA: use #a29853 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978f4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978f4e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978f4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978f4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978f4e-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md