Color

#978944

#978944
hex#978944
rgbrgb(151, 137, 68)
hslhsl(50, 38%, 43%)
oklchoklch(0.628 0.091 98.1)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2489

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#445297

#976044 · #7c9744

#449789 · #894497

Split-complementary

Open in tool →

#447c97 · #604497

#449760 · #445297 · #97447c

Contrast

#978944 as textRatioAAAA largeAAAFix
Aaon white
3.51:1failpassfail
  • AA: use #82763a as the text (4.56:1)
  • AAA: use #63592c as the text (7.01:1)
  • AA: or shift the background to #212121 (4.58:1)
Aaon black
5.98:1passpassfail
  • AAA: use #a5964a as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978944 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978944 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978944
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978944 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978944-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md