Color

#978278

#978278
hex#978278
rgbrgb(151, 130, 120)
hslhsl(19, 13%, 53%)
oklchoklch(0.623 0.03 47)
Closest name: Antique (#8b846d)Relative luminance 0.239

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#788d97

#97787d · #979178

#789781 · #817897

Split-complementary

Open in tool →

#789791 · #787d97

#7d9778 · #788d97 · #917897

Contrast

#978278 as textRatioAAAA largeAAAFix
Aaon white
3.63:1failpassfail
  • AA: use #877268 as the text (4.53:1)
  • AAA: use #65554e as the text (7.09:1)
  • AA: or shift the background to #1f1f1f (4.54:1)
Aaon black
5.78:1passpassfail
  • AAA: use #a6948c as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978278 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978278 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978278
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978278 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978278-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md