Color

#9768ac

#9768ac
hex#9768ac
rgbrgb(151, 104, 172)
hslhsl(281, 29%, 54%)
oklchoklch(0.592 0.113 314.9)
Closest name: Crown Jewels (#946dad)Relative luminance 0.1946

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7dac68

#7468ac · #ac689f

#ac9668 · #68ac96

Split-complementary

Open in tool →

#9fac68 · #68ac74

#ac7468 · #7dac68 · #689fac

Contrast

#9768ac as textRatioAAAA largeAAAFix
Aaon white
4.29:1failpassfail
  • AA: use #9464aa as the text (4.5:1)
  • AAA: use #714884 as the text (7.09:1)
  • AA: or shift the background to #0d0d0d (4.53:1)
Aaon black
4.89:1passpassfail
  • AAA: use #ad89be as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9768ac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9768ac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9768ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9768ac-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md