# #9768ac

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9768ac`
- RGB: rgb(151, 104, 172)
- HSL: hsl(281, 29%, 54%)
- OKLCH: oklch(0.592 0.113 314.9)
- Relative luminance: 0.1946
- Nearest named color: Crown Jewels (#946dad, Δ 1.284) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/9768ac

## Tints & shades

- Tints (toward white): #9f75b3, #ab85bc, #b492c3, #bfa3cc, #c8b0d4, #d1bddb, #ddcee4, #e6dbeb, #f1ebf4, #faf8fb
- Shades (toward black): #8a59a1, #7c5091, #6e4780, #603e70, #52355f, #442b4f, #36223f, #27192e, #19101e, #0b070d

## Harmonies

- Complementary: #7dac68
- Analogous: #7468ac, #ac689f
- Triadic: #ac9668, #68ac96
- Split-complementary: #9fac68, #68ac74
- Tetradic: #ac7468, #7dac68, #689fac

## Colors that go with #9768ac

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9768ac: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #9768ac on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #9768ac in 4 real palettes, including Superhuman's brand system and Graphite Mono, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Zed (https://brandsweets.com/colors/brands/zed-dev), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #9768ac, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 3 real palettes, including Sunset Boulevard and Campus put Orange beside #9768ac, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #9768ac: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9768ac: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #9768ac in two real palettes: Klarna US's brand system and ClickUp's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9464aa (4.5:1); AA: background → #0d0d0d (4.53:1); AAA: text → #714884 (7.09:1)
- On black (#000000): 4.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ad89be (7.1:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9768ac-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9768ac" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.