Color

#9764aa

#9764aa
hex#9764aa
rgbrgb(151, 100, 170)
hslhsl(284, 29%, 53%)
oklchoklch(0.584 0.118 316.5)
Closest name: Crown Jewels (#946dad)Relative luminance 0.186

Colors that go with #9764aa

Sea Green, Charcoal and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77aa64

#7564aa · #aa649a

#aa9764 · #64aa97

Split-complementary

Open in tool →

#9aaa64 · #64aa75

#aa7564 · #77aa64 · #649aaa

Contrast

#9764aa as textRatioAAAA largeAAAFix
Aaon white
4.45:1failpassfail
  • AA: use #9561a8 as the text (4.61:1)
  • AAA: use #714780 as the text (7.2:1)
  • AA: or shift the background to #080808 (4.5:1)
Aaon black
4.72:1passpassfail
  • AAA: use #b089be as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9764aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9764aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9764aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9764aa-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md