Color

#97124e

#97124e
hex#97124e
rgbrgb(151, 18, 78)
hslhsl(333, 79%, 33%)
oklchoklch(0.445 0.169 1.2)
Closest name: Berry (#990f4b)Relative luminance 0.0756

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12975b

#971290 · #971812

#4e9712 · #124e97

Split-complementary

Open in tool →

#129718 · #129097

#909712 · #12975b · #181297

Contrast

#97124e as textRatioAAAA largeAAAFix
Aaon white
8.36:1passpasspassPasses AAA — no fix needed.
Aaon black
2.51:1failfailfail
  • AA: use #e01a73 as the text (4.56:1)
  • AAA: use #ed68a4 as the text (7.12:1)
  • AA: or shift the background to #bfbfbf (4.55:1)
  • AAA: or shift the background to #ebebeb (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97124e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97124e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97124e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97124e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97124e-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md